Branding & Design

Design What Matters Everyone wants their company/organization/product to look nice. Having branding that’s in sync with your organization’s vision, mission, and messaging is critical to reaching your target audience. Spending time up front to ensure you're portraying who you are, and who you want to be, pays off dividends short and long-term by showing credibility and professionalism. Humans are visual by nature and respond to branding as a form of stimulus, so make efforts to put something good out there! Design What Works In the world of startups and small businesses, not many of us have the luxury of an in-house designer, nor the budget for outside help, so what do we do? We focus on desi

4 Ways Process Documentation Can Give Your Business Room to Grow

So, you’ve started your business, you’re in the thick of it, networking, getting your product or service out there and seeing your dream become a reality. Right now, you may have a pretty good handle on your short term goals (working with manufacturers, ordering more inventory, posting on social media, and finding customers) and your long term business growth. As your business grows the tasks and goals will become too much for you to handle on your own and you’ll need to spread the work and responsibilities to new members of the team. Here are 4 ways process documentation can give your business room to grow Save you time: The ROI for process documentation is exponential. The first (or next)

Business Incubation and Accelerators Significantly Add to Local Economies

Throughout southeastern Ohio, West Virginia, and across Kentucky, a series of business incubators, accelerators, makerspaces, and support organizations provide a network for entrepreneurs to start, grow, and expand their businesses. But, does the investment move the needle in the local economy? The data show that they do. Graphic provided by Ohio University's Innovation Center Throughout the last 15 years, the Voinovich School of Leadership and Public Affairs provided economic impact data based on direct metrics from companies served by Ohio University’s Innovation Center (OUIC), the region’s premier business incubator, supported 297 jobs generating $12.9 million in salaries in Athens County

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