October 17, 2019

I recently read Adam Savage’s autobiography Every Tool's a Hammer: Life Is What You Make It. Adam’s story is all about his journey as a maker, from being a kid in his dad’s workshop where he wielded his first X-Acto knife, to his first professional making job (that mad...

August 22, 2019

‘Needed’ Only Apply

So, you need a logo? Great! (But do you really?) If you haven’t already read my post on Branding & Design; I may just dissuade you yet! Let’s say you do need a logo though, where to begin? 

That’s a tricky question which should be predicated up the fu...

August 14, 2019

Entrepreneurship is not French for Mark Zuckerburg. It isn’t even French for Elon Musk. The word entrepreneurship is a French-derived word meaning roughly identifying problems and finding venturable solutions. In other words, when we work to solve the world’s issues, w...

August 7, 2019

Stop Chasing Beauty

My oh my, how I see people and organizations beauty chase. We regularly look to something else in comparison to ourselves and judge our worth there. Whether it be our style, our organizational branding, or our general messaging, it seems our natural...

So, you have a business......great!  Do you have all the answers you need in order to be successful?  Chances are that you’ve come across situations or opportunities that you would have benefited from having people that could guide you, given you their point of view an...

July 17, 2019

As a business in the for-profit world, or as an organization within the nonprofit there are definite benefits to using a CRM. A CRM is a customer relationship management tool that aids businesses/organizations in the management of interactions with customers, partners,...

We’ve had many clients come to us about creating a nonprofit because they want to give back to their community or a cause they are passionate about.  And while we absolutely love that, you don’t have to have a nonprofit to contribute to the good of the world.

As a...

June 26, 2019

Design What Matters

Everyone wants their company/organization/product to look nice. Having branding that’s in sync with your organization’s vision, mission, and messaging is critical to reaching your target audience. Spending time up front to ensure you're portraying wh...

June 19, 2019

So, you’ve started your business, you’re in the thick of it, networking, getting your product or service out there and seeing your dream become a reality. Right now, you may have a pretty good handle on your short term goals (working with manufacturers, ordering more i...

June 12, 2019

Throughout southeastern Ohio, West Virginia, and across Kentucky, a series of business incubators, accelerators, makerspaces, and support organizations provide a network for entrepreneurs to start, grow, and expand their businesses. But, does the investment move the ne...

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LIGHTS Regional Innovation Network

(740) 593-2439

Voinovich School of Leadership & Public Affairs
Circle Drive, The Ridges, Athens OH 45701

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